In retrospect, the "Ten Questions for James" dwarfed even Watson's original video... It actually explains a lot of things going on there, on, in front of and behind the scenes...
I don't think it's often I recommend seeing a commercial rather than (or more than) the main content 🤔 - but in this instance, it's at 6:15 - 8:00 (yes, almost 1 single 2-min clip --- it's worth it) :-D.