@ajmeintjes more than 5 years ago, we found that our ads did REALLY well on FB, but now the algorithim is so messed up - designed to get more money from you - so we dropped all FB adds at BTJ. we have not run an add for a while. If you are new or haven't run an add in a while, they will boost you, BUT if you have been doing it for a while - your reach gets weaker and weaker with the hopes that you will spend more and more. that is our experience. oh...and we were also shaddow banned. so yea.
@ajmeintjes we make use of every platform, but at this moment we do not pay for running any adverts - anywhere and have not for a long time.