Here's an advertisement from 1953.
Not saying any names that this ad reminded me of.....
But seriously, how much would they be sued for today for running an advert like that????😂 😂
@sinbach with a mis-spelling on aluminium too lol😂
@Berrybunchfamily @sinbach It's the American spelling of the word. It's pronounced differently too, but means the same.
I don't like the demeaning tone in the advertisement. I will admit though, that I have (infrequently though) asked my husband's help to open a difficult lid. Some lids can be so difficult that even he struggles. I'll guess that @sinbach you've probably experienced a lid or two that has given you a challenge. 🤔
@Berrybunchfamily @sinbach 🤣 So, with the Yorkie Chocolate Bar, it was reverse marketing!
I find the difference in accents, spelling, and pronunciation interesting. A while back, my children and I read a book about Noah Webster. It helped me understand how some of these differences came about. Mr. Webster worked hard and long to change our way of speaking and to create unique American spellings. In my mind he was successful, but I think he would have been delighted with even more of a difference. 🤣
@Cherishingsparrows2020 @sinbach reverse marketing and then some
I love accents and different words. Its fascinating.
Like pronouncing halfpenny in the UK....it's nothing like it should be over here, nor is Worcester 😂
Jo used to work in an area called Coldmore
It took her a little while to work out where "Karma" was, or that it was a name for an area....which is how the locals pronounced it....
Coldmore was pronounced Karma.....🤣
@Berrybunchfamily @sinbach Wow! They didn't leave any doubt about their insults
@Cherishingsparrows2020 nope...worked well for sales though...
@Berrybunchfamily @sinbach They definitely changed their advertising.
@Cherishingsparrows2020 @sinbach yep, and the size of the bar shrunk lots too!
@Berrybunchfamily @sinbach I'm not surprised. It seems that has happened with so many things in the US too.
@Cherishingsparrows2020 @sinbach
The US version always seems easier to 😂 say to me . We Brits like making things harder, such as having longer words🤣
As for the rest.....wow. I'm sort of surprised if it went out like that even back then without something of a backlash
We have a chocolate bar over here called "Yorkie"
Its really thick and chunky (and tastes fab) and used to be known as the truckers chocolate bar (as a former trucker it was my go to chocolate bar to be honest)
The company had a stroke of genius as far as sales were concerned
They ran a massive campaign to increase their sales - "Yorkie. Not for girls"
Feminism was especially rampant at that point and their sales went through the roof as women bought the bar to prove the company wrong
Andy B